Welcome to NSID
NSID (Laboratory for Neuroscience and Behavioral Studies in Decision) is a laboratory linked to the Center for Development in Information and Decision Systems (CDSID).
At the NSID, advanced research is developed in the areas of decision support and negotiation, integrating behavioral information from decision makers and mathematical models to support decision making.
Laboratory
The NSID is focused on disseminating multidisciplinarity and plurality of ideas that intercede with the theme of neuroscience and decision making, incorporating research in several areas of knowledge. Areas such as applied neuroscience, engineering, psychology, marketing, economics and related areas bring great contribution and applicability in the study of psychophysiological aspects, seeking as the main objective of the laboratory to answer new scientific questions.
The NSID is dedicated to the development of advanced research with a focus on the areas of decision support and negotiation, particularly involving modeling the preferences of decision makers (managers and executives from public or private organizations), supported by neuroscience tools and techniques. Similarly, marketing research is carried out in the laboratory, assessing consumer preferences in order to improve marketing actions and product development.
Location and Infrastructure
The NSID Lab occupies the 5th floor of the administrative block of the Center for Technology and Geosciences (CTG) at UFPE and has premises in the university's Centro Acadêmico do Agreste (UFPE-CAA), where researchers and doctoral, master's and scientific initiation students find a favorable environment for the development of their studies and research. To this end, users have an infrastructure that includes four data collection rooms, four study planning and development laboratories, and two Decision Conferencing rooms. All laboratories are equipped with the hardware and software necessary to conduct research with a focus on neuroscience. Currently, Eye-Tracker equipment (fixed and portable) EEG, GSR, heart rate and ECG sensors with their respective software, are used to capture psychophysiological data during behavioral experiments for decision support methods and systems. The software dedicated to data processing allows individual and / or synchronized analysis of the data obtained by the equipment.
Research Areas
NSID develops several researches related to neuroscience, mainly in the areas:
- Decision support systems interfaces
- Behavioral aspects analysis for modeling decision maker preferences
- Neuromarketing and Consumer Neuroscience
- Behavior of the decision maker in the context of group decision
Behavior of the individual in the context of negotiation
Members
The NSID Lab has eight professors on its team, one post-doc student, seven doctoral students, five master's students, and one undergraduate student. We have a team of researchers engaged and committed to science.
Publications
Despite being recent, the NSID has been gaining notoriety in the academic community, mainly in the areas of decision making and negotiation. Recently, NSID researchers were awarded the INFORMS MCDM Junior Researcher Best Paper Award. Another important award is the Young Researcher Award at the 18th International Conference on Group Decision and Negotiation. In addition, a series of publications in international journals and book chapters indexed in ISI are the result of the research carried out.
Contact
Universidade Federal de Pernambuco
Centro de Tecnologia e Geociência
Departamento de Engenharia de Produção
Av. da Arquitetura, s/n
5º andar do Bloco Administrativo do CTG
Cidade Universitária, Recife - PE, 50740-550
Bairro Nova Caruaru
Caruaru - PE
CEP: 55014-900
Laboratory for Neuroscience and Behavioral Studies in Decision – NSID
Universidade Federal de Pernambuco – Centro de Tecnologia e Geociência – Departamento de Engenharia de Produção
Av. da Arquitetura, s/n, 5º andar do Bloco Administrativo do CTG, Cidade Universitária, Recife – PE, 50740-550
Universidade Federal de Pernambuco – Centro Acadêmico do Agreste
Avenida Marielle Franco, Bairro Nova Caruaru, Caruaru – PE, 55014-900