Welcome to NSID

NSID (NeuroScience for Information and Decision Laboratory) is a laboratory linked to the Center for Development in Information and Decision Systems (CDSID).

At the NSID, advanced research is developed in the areas of decision support and negotiation, integrating behavioral information from decision makers and mathematical models to support decision making.

Laboratory

The NSID is focused on disseminating multidisciplinarity and plurality of ideas that intercede with the theme of neuroscience and decision making, incorporating research in several areas of knowledge. Areas such as applied neuroscience, engineering, psychology, marketing, economics and related areas bring great contribution and applicability in the study of psychophysiological aspects, seeking as the main objective of the laboratory to answer new scientific questions.

The NSID is dedicated to the development of advanced research with a focus on the areas of decision support and negotiation, particularly involving modeling the preferences of decision makers (managers and executives from public or private organizations), supported by neuroscience tools and techniques.

Location and Infrastructure

The NSID Lab occupies the 5th floor of the administrative block of the Center for Technology and Geosciences (CTG) at UFPE, where researchers and doctoral, master's and scientific initiation students find a favorable environment for the development of their studies and research. To this end, users have an infrastructure that includes four data collection rooms, four study planning and development laboratories, and two Decision Conferencing rooms. All laboratories are equipped with the hardware and software necessary to conduct research with a focus on neuroscience. Currently, Eye-Tracker equipment (fixed and portable) and EEG, with their respective software, are used to capture psychophysiological data during behavioral experiments for decision support methods and systems. The software dedicated to data processing allows individual and / or synchronized analysis of the data obtained by the equipment.

Research Areas

NSID develops several researches related to neuroscience, mainly in the areas:

  • Behavior of the decision maker in the context of group decision
  • Behavioral aspects analysis for modeling decision maker preferences
  • Behavior of the individual in the context of negotiation
  • Decision support systems interfaces

Publications

Despite being recent, the NSID has been gaining notoriety in the academic community, mainly in the areas of decision making and negotiation. Recently, NSID students were awarded the Young Researcher Award at the 18th International Conference on Group Decision and Negotiation. In addition, a series of publications in international journals and book chapters indexed in ISI are the result of research carried out.

2021 - FOOD QUALITY AND PREFERENCE

Positioning of design elements on the packaging of frozen convenience food and consumers’ levels of attention: An experiment using pizza boxes Barbosa, A. A. L., de Moura, J. A., & de Medeiros, D. D.

2021 - ANNALS OF OPERATIONS RESERACH

Exploring cognitive aspects of FITradeoff method using neuroscience tools da Silva, A. L. C. L., Costa, A.P.C.S. & de Almeida, A.T.

2020 - ANNALS OF OPERATIONS RESERACH

Neuroscience experiment applied to investigate decision-maker behavior in the tradeoff elicitation procedure. Roselli, L. R. P., de Sousa Pereira, L., da Silva, A. L. C. L., de Almeida, A. T., Morais, D. C., & Costa, A. P. C. S.

2019 - OPERATIONAL RESEARCH

Decision neuroscience for improving data visualization of decision support in the FITradeoff method Roselli, L. R. P., de Almeida, A. T., & Frej, E. A.

NeuroScience for Information and Decision Laboratory – NSID